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<channel>
	<title>Edoardo Ballerini</title>
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	<link>http://edoardoballerini.com/blog</link>
	<description>&#34;For we know nothing, pure and simple, beyond our own complexities.&#34; - William Carlos Williams</description>
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		<title>The Importance of Doing It Your Way</title>
		<link>http://edoardoballerini.com/blog/2011/10/25/the-importance-of-doing-it-your-way/</link>
		<comments>http://edoardoballerini.com/blog/2011/10/25/the-importance-of-doing-it-your-way/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 22:19:50 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[audition]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1251</guid>
		<description><![CDATA[Frank Sinatra made the words famous, of course, “I did it&#8230; myyyyyy waaaaay.” And we’re all grateful. The song even starts with a theater reference about facing the final “curtain.” Nice.Auditioning actors are always caught in a slight pickle: wanting to make choices (good), but worrying about making the wrong choices (bad), that is, not [...]]]></description>
				<content:encoded><![CDATA[<div>Frank Sinatra made the words famous, of course, “I did it&#8230; myyyyyy waaaaay.” And we’re all grateful. The song even starts with a theater reference about facing the final “curtain.” Nice.Auditioning actors are always caught in a slight pickle: wanting to make choices (good), but worrying about making the wrong choices (bad), that is, not doing it the way <em>they</em> want it. Of course, we can never be sure what it is <em>they</em> want, so a general rule of thumb is to make a choice, stick with it, do it your way, and let the chips fall where they may. Trying to figure out what’s going through somebody else’s head is a crap shoot at best.<span id="more-1251"></span><br />
There’s another, more important, reason for doing it your way: it will be stronger, more honest, and more memorable. If you want to have a real chance at winning the part, 9 times out of 10, it will happen by putting you forward.</p>
<p>Years ago I was testing for a series. My first audition was terrific, if I may say so myself. Bold, unexpected, daring, unique. As the process went on, and a series of callbacks ensued, I get getting notes from various producers, writers, casting agents, about how to change the read to make it “what they’re looking for.” (The “they” in this case, was the network brass.)</p>
<p>When it came to the final screen test, moments before I entered the room, one of the producers quite literally changed me. He told me to take of the jacket I was wearing and wear his. It was better, he insisted. While I appreciated his wanting to help me, it turned the whole affair into an unmitigated disaster.</p>
<p>By the time I entered the room I had no idea what I was doing, let along wearing, and my original interpretation that had gotten everybody so excited, had totally vanished. I was doing it their way. Needless to say, that role got away very, very quickly.</p>
<p>I can’t say that I would have been cast had I stuck to my guns. That would be a foolish claim. But at very, very least, I could have walked out singing,</p>
<p><em>For what is a man? What has he got?</em><br />
<em>If not himself, then he has naught.</em><br />
<em>To say the things he truly feels, and not the words of one who kneels,</em><br />
<em>The record shows, I took the blows, and did it myyyyy waaaaaay.</em></p>
<p>And yes, that matters.</p>
</div>
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		<title>Reviews: To Read or Not to Read</title>
		<link>http://edoardoballerini.com/blog/2011/10/11/reviews-to-read-or-not-to-read/</link>
		<comments>http://edoardoballerini.com/blog/2011/10/11/reviews-to-read-or-not-to-read/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 18:45:50 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[critics]]></category>
		<category><![CDATA[reviews]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1248</guid>
		<description><![CDATA[&#160; A friend just opened a play last week and he was very excited. Weeks of hard work had been distilled into a few hours on stage, the opening night was electric, friends were gushing and sending congratulatory notes&#8230; and then the reviews came in. Suddenly, all the excitement was gone with a few barbed [...]]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<div><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/10/critics.jpg"><img class="alignleft size-medium wp-image-1249" style="margin-left: 3px; margin-right: 3px;" title="critics" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/10/critics-300x199.jpg" alt="" width="300" height="199" /></a>A friend just opened a play last week and he was very excited. Weeks of hard work had been distilled into a few hours on stage, the opening night was electric, friends were gushing and sending congratulatory notes&#8230; and then the reviews came in. Suddenly, all the excitement was gone with a few barbed words from one critic.<span id="more-1248"></span></p>
<p>We act for audiences. Amongst the audience members are the tastemakers who tell the rest of the world what they thought. And quite often, we hang on their every word, to the point that they can dictate how we feel about our own work.</p>
<p>Fifty people can tell you they loved something, but if the one person who puts their thoughts in print didn’t, that good feeling can be erased that in a flash. For this reason, many actors avoid reviews at all costs. I’m one of them.</p>
<p>It’s true that reviews can matter. A good one can get you noticed, extend the life of a show, and make a tangible difference to a career. Bad ones, too, can be devastating.</p>
<p>But we performers have no control over them. None at all. The only thing we can do, is do our work to the best of our ability, and take satisfaction on the knowledge that we did all we could to give a good performance.</p>
<p>It’s not easy to ignore the critics, no more than we can ignore the response of an audience &#8211; <em>why didn’t they laugh on that line?!</em> &#8211; but the excitement we feel should not be at the mercy of others. Our work is meant to be enjoyed, of course, and shared, but it is also ours to be savored.</div>
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		<title>Between the Taping and the Viewing&#8230;</title>
		<link>http://edoardoballerini.com/blog/2011/09/18/between-the-taping-and-the-viewing/</link>
		<comments>http://edoardoballerini.com/blog/2011/09/18/between-the-taping-and-the-viewing/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 18:01:35 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[shadow]]></category>
		<category><![CDATA[t.s. eliot]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1244</guid>
		<description><![CDATA[&#160; T.S. Eliot famously wrote of “the falling shadow.” Between the desire And the spasm Between the potency And the existence Between the essence And the descent Falls the Shadow In the acting life, there is also a falling shadow, and it comes between the gig and the screening. Between the filming and the airing&#8230; [...]]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<div><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/09/waiting.jpg"><img class="alignleft size-medium wp-image-1245" style="margin-left: 5px; margin-right: 5px;" title="waiting" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/09/waiting-300x225.jpg" alt="" width="300" height="225" /></a>T.S. Eliot famously wrote of “the falling shadow.”</p>
<p><em>Between the desire</em><br />
<em>And the spasm</em><br />
<em>Between the potency</em><br />
<em>And the existence</em><br />
<em>Between the essence</em><br />
<em>And the descent</em><br />
<em>Falls the Shadow</em></p>
<p>In the acting life, there is also a falling shadow, and it comes between the gig and the screening. <em>Between the filming and the airing&#8230;</em> Theater is different, of course, but for now let’s stick to the world of screens. After you walk off set for the last day, there’s a good chance you won’t see your work for months, if not even years, or if ever.<span id="more-1244"></span></p>
<p>As the performer, you feel the high of the role just completed, and expect that everybody should know what amazing work you’ve just done. They won’t. You may have been diligent in posting and tweeting about your work (always careful to clear these matters with production, of course), but nobody can possibly know if you’re just beating your chest or whether you did, in fact, do something special.</p>
<p>Assuming you are genuinely pleased with what you just did, there is a natural letdown. Your mind irrationally expects offers to come pouring in commensurate with your new standing. You can’t believe you’re still getting auditions now clearly beneath you.</p>
<p>This is one of those times when you have to balance ego and reality very, very carefully. You still need to keep busy, of course, but you don’t want to follow up something with lesser work. The quickest course of sanity and career well-being is to put the ego aside. Be careful what you do, of course, but don’t start acting like you just won an Oscar and can’t possibly accept anything less than a co-starring role with Meryl Streep.</p>
<p>It’s also a time to practice patience. That will serve you well in all aspects of life, so dig in and watch the wheels go ‘round and ‘round for a while if you have to. The shadow only falls if you’re staring at the ground.</p></div>
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		<title>What Happens AFTER the Show?</title>
		<link>http://edoardoballerini.com/blog/2011/09/05/what-happens-after-the-show/</link>
		<comments>http://edoardoballerini.com/blog/2011/09/05/what-happens-after-the-show/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 15:43:53 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[working]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1241</guid>
		<description><![CDATA[&#160; It’s a good practice to have the next gig lined up, always, but that’s not necessarily the easiest thing to do. Still, when a show or a shoot ends, there’s a fallout of sorts, and, I believe, a critical moment in the actor’s life. How it’s handled can make a big difference in a [...]]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<div><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/09/emptyStage.jpg"><img class="alignleft size-medium wp-image-1242" title="emptyStage" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/09/emptyStage-300x216.jpg" alt="" width="300" height="216" /></a>It’s a good practice to have the next gig lined up, always, but that’s not necessarily the easiest thing to do. Still, when a show or a shoot ends, there’s a fallout of sorts, and, I believe, a critical moment in the actor’s life. How it’s handled can make a big difference in a career.<span id="more-1241"></span></p>
<p>We are emotional creatures. After spending days, weeks, months working on a part, investing time and sweat and love into creating something, simply walking away is next to impossible. And if you’re anything like me, it can be downright painful.</p>
<p>Having the next job relieves a lot of the suffering, but only because you’re moving to fast to notice. More importantly, take the time to reflect on what you just did. If there were positives, remember how you created them. If there were negatives, see if you can determine how to avoid them next time.</p>
<p>But whatever you do, don’t go unconscious, tempting as it may be. It’s a fertile time to learn about yourself, your craft, your passion.</p></div>
<p>&nbsp;</p>
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		<title>When Working, Work Even More</title>
		<link>http://edoardoballerini.com/blog/2011/08/21/when-working-work-even-more/</link>
		<comments>http://edoardoballerini.com/blog/2011/08/21/when-working-work-even-more/#comments</comments>
		<pubDate>Sun, 21 Aug 2011 11:56:16 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[working]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1236</guid>
		<description><![CDATA[Actors are fond of talking about the difference between studying in class and working on set or in a show. The obvious shifts are the pressure, the time constraints, and the urgency of having to perform NOW. It’s a bit like being asked to pee on demand. Not easy. There’s a part two to working, [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/08/hurrying.jpg"><img class="alignleft size-medium wp-image-1237" title="hurrying" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/08/hurrying-300x211.jpg" alt="" width="300" height="211" /></a>Actors are fond of talking about the difference between studying in class and working on set or in a show. The obvious shifts are the pressure, the time constraints, and the urgency of having to perform NOW. It’s a bit like being asked to pee on demand. Not easy.</p>
<div><span id="more-1236"></span>There’s a part two to working, though, and it lies in the opportunity to advance your career. In a fierce blow of irony, the very time that you are at your busiest &#8211; under the lights, memorizing lines, sleeping very little &#8211; is when you need to be even busier. Promotional material should be flying, meetings should be taking place, and networking should be at its most frenzied.</p>
<p>The life of an actors is a bit of a boom-and-bust affair. When the show ends, you’ll likely find yourself wandering the streets with nothing to do, or back at your other job, in a regular schedule. There is much work to be done then, too, of course. Taking classes, editing reels, auditioning  for parts begins anew.</p>
<p>But if you’re working, work even more. It won’t last too long, and you’ll be glad your wrung the cloth for every last drop. Besides, sleep is overrated&#8230;</p>
</div>
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		<title>What Kind of Success Do You Want?</title>
		<link>http://edoardoballerini.com/blog/2011/08/08/what-kind-of-success-do-you-want/</link>
		<comments>http://edoardoballerini.com/blog/2011/08/08/what-kind-of-success-do-you-want/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 19:06:42 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1232</guid>
		<description><![CDATA[&#160; In the span of two hours I was referred to as a “semi-celebrity,” and had a woman write me asking “Who are you?” (Why she bothered to write is entirely a mystery, but hey&#8230;) Still, it did illustrate the murky waters of notoriety actors can swim in. Somewhere circling amongst the “A-listers,” the “has [...]]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<div><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/08/success.jpg"><img class="alignleft size-medium wp-image-1233" title="success" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/08/success-300x225.jpg" alt="" width="300" height="225" /></a>In the span of two hours I was referred to as a “semi-celebrity,” and had a woman write me asking “Who are you?” (Why she bothered to write is entirely a mystery, but hey&#8230;) Still, it did illustrate the murky waters of notoriety actors can swim in. Somewhere circling amongst the “A-listers,” the “has beens,” and the “never should have beens” are the “aren’t you?&#8230; no, never minds.”<span id="more-1232"></span></p>
<p>Most people go into acting either for (a) the art or (b) the celebrity. Neither type is necessarily prepared for what even a modest walk along the path will bring. As with anything of this nature, however, it’s entirely up to you how it plays out. More likely than not, you will set the tone for this very early on in your career.</p>
<p>You can be successful and low-key. You can be unsuccessful and splashed all over the papers. Your behavior, attitude and beliefs about the world will dictate this, not anything else. The measure of your success is predicated upon a thousand factors, but the quality of it is entirely yours.</p>
<p>Personally, I would suggest staying away from the tabloid-ish side of affairs. It’s a cheap world filled with double-crosses and lies. But however you end up playing it, just remember, it’s you. As the old saying goes, “By the age of 50, you get the face you deserve.”</p></div>
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		<title>Show Me the Money</title>
		<link>http://edoardoballerini.com/blog/2011/07/27/show-me-the-money/</link>
		<comments>http://edoardoballerini.com/blog/2011/07/27/show-me-the-money/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:38:15 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[Bob Dylan]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[fundraising]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1226</guid>
		<description><![CDATA[&#160; Well, now I’ve done it. After all my preaching about actors having to take the reins and make things happen, a project of my own is about to start. It’s a low-budget affair, so of course after the initial funding came in we all looked at each other and thought, “Gee, wouldn’t it be [...]]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<div><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/07/money.jpg"><img class="alignleft size-medium wp-image-1227" title="money" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/07/money-294x300.jpg" alt="" width="294" height="300" /></a>Well, now I’ve done it. After all my preaching about actors having to take the reins and make things happen, a project of my own is about to start. It’s a low-budget affair, so of course after the initial funding came in we all looked at each other and thought, “Gee, wouldn’t it be nice to have a little more?”</p>
<p>Yes, it would.<span id="more-1226"></span></div>
<div>So we launched a <a href="http://www.kickstarter.com/projects/omphalosmovie/omphalos-a-sci-fi-thriller">fundraising campaign</a>, and I, the actor/producer, suddenly found myself being the guy who asks for money. It’s not a role I’m particularly adept at, though believing in the project helps a lot. But it did get me thinking: how different is this really from the rest of what I do?</p>
<p>Actors are always asking for something. We ask for parts, ask for attention, for praise, for reality to fade away if just for a little while. What’s the difference when it comes to money?</p>
<p>Bob Dylan wisely remarked that “<a href="http://www.bobdylan.com/songs/its-alright-ma-im-only-bleeding">money doesn’t talk, it swears.</a>” Money matters. We are impressed by those that have it, we think less of those that don’t. We hesitate to ask for it, and we hesitate even more to give it. It is, quite literally, our measure of value.</p>
<p>But I’d like to think that my value, our value, is not measured in Treasury Notes. My value is in the project I’m working on, that I believe in, and that I’m looking forward to sharing with the world. And with this thought, I have no problem asking people to contribute a few dollars.</p>
<p>Neither should you.</p></div>
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		<title>The View from the Other Side</title>
		<link>http://edoardoballerini.com/blog/2011/07/18/the-view-from-the-other-side/</link>
		<comments>http://edoardoballerini.com/blog/2011/07/18/the-view-from-the-other-side/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 21:56:02 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsand]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[producing]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1223</guid>
		<description><![CDATA[&#160; It’s always a healthy practice to think about what other people are feeling. It can be particularly liberating for actors. Your audience, be it in an audition or in performance, is rooting for you. Never forget that. This month I’ve had the good fortune to put on a producer’s hat for a film project. [...]]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<div><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/07/meeting.jpg"><img class="alignleft size-medium wp-image-1224" title="meeting" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/07/meeting-300x207.jpg" alt="" width="300" height="207" /></a></p>
<div>It’s always a healthy practice to think about what other people are feeling. It can be particularly liberating for actors. Your audience, be it in an audition or in performance, is rooting for you. Never forget that.</p>
<p>This month I’ve had the good fortune to put on a producer’s hat for a film project. The reality of how much goes into a production has come into sharp focus. I highly recommend that all actors have the experience of producing.<span id="more-1223"></span></p>
<p>Not only does it re-align your understanding of how many moving parts there are in a film, but you gain a perspective on the actor’s place in all of it. No film can be made without actors, of course, but the same is true of producers, directors, writers, cinematographers, editors, and so on. Most are in service to the actors in some fashion, but everybody is in service to the project as a whole.</p>
<p>Sitting on the other side of the table, I’ve gained a much clearer understanding of how things fit together. These were things I thought I already understood already. Years in the business taught me well, but only to a point. It wasn’t until I saw it from the the perspective of a producer that I <em>truly</em> understood. The experience is invaluable. And while you may not be able to mount a production right away, you can start by thinking about what it means to be looking at things from a different perspective.</p>
<p>At very least, you’ll become a better actor.</p></div>
</div>
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		<title>Actors and Their Re-Presentatives</title>
		<link>http://edoardoballerini.com/blog/2011/07/05/actors-and-their-re-presentatives/</link>
		<comments>http://edoardoballerini.com/blog/2011/07/05/actors-and-their-re-presentatives/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 17:46:56 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[agent]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[representatives]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1218</guid>
		<description><![CDATA[A favorite pastime amongst actors is to complain about their agents and managers. They don’t work hard enough. They don’t get me the right appointments. They suck. Why don’t these people who earn 10% of my money do all of the work! Yeah. That’s gonna happen&#8230; As a business model, it makes no sense. An [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/07/mirror.jpg"><img class="alignleft size-medium wp-image-1219" title="mirror" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/07/mirror-300x236.jpg" alt="" width="300" height="236" /></a>A favorite pastime amongst actors is to complain about their agents and managers. <em>They don’t work hard enough. They don’t get me the right appointments. They suck. Why don’t these people who earn 10% of my money do all of the work!</em></p>
<p>Yeah. That’s gonna happen&#8230; As a business model, it makes no sense. An agent or manager cannot devote their every waking minute to you. They have bills to pay, too. Simple math dictates that to earn what you earn alone, they would need ten of you.<span id="more-1218"></span></p>
<p>But let’s move from math to language for a moment. To “represent” is to “re-present,” ie, “present again.” It means that the original presenting has been done. In this case it was done by&#8230; you. If you believe your agent doesn’t work hard enough, stop for a moment and consider what they are re-presenting.</p>
<p>(You may not want to hear this. <em>No, it’s them, they really do suck,</em> may be your mantra by now, but I’m hoping you’ll read on.)</p>
<p>As I trace the arc of my own career, with its highs and lows, there is almost a direct correlation between the times when <em>I</em> was pro-active and when things were moving. With much love to everybody I’ve ever worked with, it almost always flowed from me. Conversely, during times when I coasted, or lost my drive, well, funny thing, so did my representatives and my career.</p>
<p>I was responsible for the presentation. And they, as the job description would suggest, were responsible for the re-presentation. Thus it will ever be.</p>
<p>So, if you want to get the most out of your re-presentatives, whomever they are, start with your own presentation.</p>
<p>&nbsp;</p>
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		<title>Being Liked</title>
		<link>http://edoardoballerini.com/blog/2011/06/28/being-liked/</link>
		<comments>http://edoardoballerini.com/blog/2011/06/28/being-liked/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 14:36:37 +0000</pubDate>
		<dc:creator>Edoardo Ballerini</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[actorsandcrew]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[popularity]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://edoardoballerini.com/blog/?p=1212</guid>
		<description><![CDATA[The measure of popularity these days is pretty scientific: it’s the number of people who “like” you on Facebook, or the number of followers of your Twitter feed. Of course, this number doesn’t necessarily represent people who might actually like the real you, but they’ve agreed to give you a public thumbs up, and that [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://edoardoballerini.com/blog/wp-content/uploads/2011/06/like.jpg"><img class="alignleft size-medium wp-image-1213" title="like" src="http://edoardoballerini.com/blog/wp-content/uploads/2011/06/like-256x300.jpg" alt="" width="256" height="300" /></a>The measure of popularity these days is pretty scientific: it’s the number of people who “like” you on Facebook, or the number of followers of your Twitter feed. Of course, this number doesn’t necessarily represent people who might actually like the real you, but they’ve agreed to give you a public thumbs up, and that matters. It’s hard to dispute that somebody with 1,000,000 likes or followers hasn’t reached a bigger audience than somebody with 100.<span id="more-1212"></span></p>
<p>Given this, there is a movement to start artificially inflating likes and followers through ad campaigns, “like exchanges” and “follow backs,” and whatever other means somebody thinks of in the next five minutes. The importance of these metrics is growing steadily, and with it comes a fundamental change in the relationship between the performer and the audience.</p>
<p>I have several actor friends who won’t touch Facebook or Twitter with a ten-foot pole. The very thought of it runs contrary to their idea that the artist should concern him or herself with art. Time, both real and psychic, spent pecking away at smart phones to update statuses to their fans and followers only undermines this. The concern is that you become so tied to your audience that you start playing to them on a micro-scale.</p>
<p>Proponents will say it is the democratization of popularity. If people can routinely give you feedback on which updates they enjoy, which links they appreciate, or which photos they find sexiest, then it’s the surest way to make sure that the audience is in charge. The artist may further shy away from taking chances, though, and opt for the safe route to increased popularity.</p>
<p>Yes, Hollywood and the basic ego needs of every actor has been trying to find this path since the dawn of time, but it may be seeing a quickening because of all the instant feedback. And that might not necessarily be a good thing. You may become more popular, but you may not be you.</p>
<p>Because one thing all these likes can’t measure&#8230; is whether a person likes themselves.</p>
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